The rumor mill is buzzing, and the internet is ablaze with speculation: could Los Angeles Chargers quarterback Justin Herbert and pop sensation Madison Beer be the NFL’s next A-list power couple? Spotted together on the set of Beer’s latest music video in Los Angeles, the pair has sparked a frenzy among fans and media alike, drawing comparisons to high-profile pairings like Taylor Swift and Travis Kelce or Josh Allen and Hailee Steinfeld. With social media sleuths piecing together clues and viral photos fueling the hype, the question on everyone’s mind is whether this is a budding romance or just a friendly collaboration.
On August 17, 2025, photos surfaced of Herbert, the 6-foot-6 former Oregon Ducks star, standing alongside Beer during a music video shoot in LA’s Hancock Park neighborhood. Beer, dressed in a white nightshirt and angel wings, was seen chatting with Herbert between takes, introducing him to crew members, and later leaving the set together in his car. These images, reported by outlets like the Daily Mail and Sports Illustrated, sent fans into a tizzy. Social media platforms, particularly Reddit and TikTok, exploded with reactions, from playful memes to elaborate theories about how the two met.
One Reddit user quipped, “Justin Herbert and Madison Beer was not on my 2025 bingo card, but I like it,” while another joked, “If Justin Herbert can get Madison Beer, then me and my man Pete Alonso literally have a chance.” The contrast between Herbert’s reserved, camera-shy persona and Beer’s glamorous pop-star life only adds to the intrigue, making this pairing a fascinating collision of worlds.
What’s fueling the speculation beyond the photos? Social media breadcrumbs, of course. Fans noticed that Beer recently began following Annie Buerk, the girlfriend of Chargers kicker Cameron Dicker, who is known to be close to Herbert. This subtle move, combined with Beer liking Chargers’ Instagram posts featuring Herbert despite not following the team’s account, has been interpreted as a sign she’s inching closer to Herbert’s inner circle.
As one Reddit post pointed out, “Madison Beer and Annie (Cameron Dicker’s gf) following each other. Madison also liking Chargers content of Justin despite not following them. Do we think there’s anything there?” These digital hints, though circumstantial, are the kind of clues that modern celebrity gossip thrives on. Neither Herbert nor Beer follows the other on Instagram, which adds a layer of mystery—could they be keeping things low-key, or is this all just friendly interaction?
The timing of these rumors is notable. Beer, who rose to fame after Justin Bieber shared her YouTube covers, has been in the spotlight for her music and personal life alike. Her third studio album, MB3, is nearing release, and her recent singles like “Make You Mine” and “15 Minutes” have kept her on the charts. Meanwhile, Herbert, entering his sixth NFL season, is gearing up for a high-stakes 2025 campaign with the Chargers, who face the Kansas City Chiefs in São Paulo, Brazil, on September 5.
Madison Beer and Ducks QB Justin Herbert
The Chargers, coming off an 11-6 season but a playoff loss to the Houston Texans, are under pressure to elevate their profile in the competitive LA sports market. A rumored romance with a pop star boasting 40.1 million Instagram followers and 20.5 million on TikTok could bring a new wave of attention to the team, much like Swift’s relationship with Kelce boosted the Chiefs’ visibility.
But is there substance to the rumors, or is this just another case of the internet weaving a narrative from thin threads? Herbert’s dating history is notoriously private. Known for dodging the spotlight off the field, he’s rarely been linked to anyone publicly, with only a brief, unconfirmed rumor in 2021 tying him to sports reporter Taylor Bisciotti. Beer, on the other hand, has a more public romantic past, having dated Vine star Jack Gilinsky (2015–2017), briefly linked to Brooklyn Beckham (2017), and club promoter Zack Bia (2018–2019).
Her most recent relationship with TikTok star Nick Austin, which began in 2020, appeared to end recently, as the two no longer follow each other on Instagram. This timing has fans speculating that Beer might be open to a new chapter, possibly with Herbert. However, neither has confirmed anything, and sources like EssentiallySports and Yardbarker emphasize that the rumors remain unverified.
The fan reaction is a story in itself. Social media is a goldmine of humor and hype, with Chargers supporters calling Herbert “QB1 on and off the field” and pop music fans trying to wrap their heads around football terminology. One TikTok user even created a mock wedding invitation for the pair, blending football and music note aesthetics.
The crossover appeal is undeniable: Beer’s massive following could introduce Herbert to a younger, pop-culture-savvy audience, while his NFL stardom might open doors for Beer in sports-related ventures, like Super Bowl performances. As Yardbarker noted, “The contrast between their fan bases has created some comedy gold, with Beer’s pop music devotees suddenly trying to understand football terminology, while Chargers fans are Googling her discography.”
Skeptics, however, urge caution. The internet has a knack for turning fleeting moments into grand narratives, and Herbert’s presence on Beer’s set could simply be a professional or friendly gesture. Perhaps he was there to support a friend, or maybe it was a double date involving Dicker and Buerk, given their close friendship. The lack of mutual Instagram follows and the absence of any public statements from either party keep the rumors in the realm of speculation. Still, the cultural impact of such a pairing is hard to ignore.
As Total Pro Sports pointed out, if Herbert and Beer are indeed a couple, they’d be the second major NFL-pop star duo in the AFC West, following Kelce and Swift. This could amplify the Chargers’ brand, especially after losing star offensive tackle Rashawn Slater to a season-ending injury.
So, is this the hottest new celebrity romance? The evidence is tantalizing but inconclusive. The photos, social media activity, and Beer’s past attendance at Chargers games in 2024 suggest something might be brewing, but without confirmation, it’s all conjecture. Herbert’s private nature and Beer’s openness about her life create an intriguing dynamic—one that keeps fans guessing.
For now, the story is less about concrete facts and more about the excitement of possibility. As one fan put it, “Whether they’re just friends or something more, they’ve already given us enough material to fuel gossip columns for months.” As the NFL season kicks off and Beer’s album drops, all eyes will be on these two, waiting for the next clue in this captivating crossover saga.
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