The music world is buzzing with excitement over Drake and PARTYNEXTDOOR’s “Somebody Loves Me” music video challenge, a unique opportunity for creative minds to shine. Announced in May 2025, this contest offers 20 lucky winners $15,000 each to bring their vision for the song’s music video to life. With Twitch star Kai Cenat playing a key role alongside Drake, the challenge has captured the attention of aspiring directors and fans alike. But who exactly can win this cash prize, and what does Kai Cenat do in this project? Let’s break it down in simple terms, exploring the details of the challenge, eligibility, and Cenat’s involvement in this exciting venture.
What Is the “Somebody Loves Me” Music Video Challenge?
The “Somebody Loves Me” music video challenge is a creative contest tied to the song from Drake and PARTYNEXTDOOR’s collaborative album, Some Sexy Songs 4 U. Unlike traditional music videos where a single director calls the shots, this project invites fans and aspiring creators to contribute their ideas. The goal is to select 20 individuals who will each receive $15,000 to produce a short segment of the final music video. These segments, lasting 30 seconds to one minute, will be stitched together to create a unique, fan-driven visual for the song.
The challenge was first announced by Kai Cenat during a livestream on May 17, 2025, and later amplified by Drake on social media with the caption, “CALLING ALL VI$$$IONARIES.” Participants were asked to submit short video treatments—essentially creative pitches or storyboards—showing their vision for any part of the song. Submissions had to be sent to SSS4U@Drakerelated.com by May 24, 2025. The final video will be a patchwork of the winning entries, showcasing diverse perspectives and talents from around the world.
Who Can Receive the $15,000 Prize?
One of the most exciting aspects of this challenge is its inclusivity. Here’s a clear look at who can participate and potentially win the $15,000 prize:
- Aspiring Directors and Creatives: The challenge is open to anyone with a passion for directing or creating visual content. You don’t need to be a professional filmmaker with years of experience. Drake and Cenat emphasized that they’re looking for fresh, creative ideas, making this an ideal opportunity for amateurs, students, or hobbyists.
- No Geographic Restrictions: The contest was described as a “worldwide search,” meaning participants from any country could submit their ideas. This global approach ensures a diverse pool of submissions, reflecting different cultures and storytelling styles.
- Fans of the Song: While not explicitly stated, the challenge is geared toward fans familiar with “Somebody Loves Me.” Participants were encouraged to pick any part of the song to base their treatment on, so a love for the track or its vibe could help spark winning ideas.
- Age and Legal Requirements: The official rules weren’t detailed in public announcements, but typically, such contests require participants to be at least 18 or have parental consent if younger. Winners also need to be able to receive funds legally, which might involve tax or banking considerations depending on their country.
- Creative Visionaries with Budget-Savvy Ideas: Drake specifically advised participants to come up with “genius” ideas that can be executed within the $15,000 budget. He stressed simplicity and creativity over extravagant concepts, citing an example of a music video where an artist surprises fans at their homes as a low-cost yet impactful idea. This means winners need to be resourceful, crafting compelling visuals without overspending.
There were no restrictions based on prior directing credits, expensive equipment, or industry connections. The focus was on originality and storytelling, leveling the playing field for newcomers. The only requirement was submitting a 30-second to one-minute treatment by the deadline, showcasing an idea that could be brought to life with the prize money.
What’s Kai Cenat’s Role in the Challenge?
Kai Cenat, a popular Twitch streamer and YouTuber with millions of followers, is at the heart of this project. His involvement goes beyond just hosting a livestream—he’s a key collaborator with Drake and PARTYNEXTDOOR. Here’s a detailed look at what Cenat is doing:
- Announcing and Promoting the Challenge: Cenat kicked off the contest during his May 17, 2025, livestream, inviting his massive audience to participate. He shared the submission details, including the email address and deadline, and hyped up the opportunity to work on a Drake project. His enthusiasm helped spread the word globally, drawing thousands of submissions.
- Reviewing Submissions: Cenat is actively involved in reviewing the video treatments alongside Drake and PARTYNEXTDOOR. During the planned livestream, he and Drake were set to go through entries, sharing favorites and even discussing less successful ones. This hands-on role shows Cenat’s influence in shaping the final video.
- Hosting the Winner Announcement Livestream: Originally scheduled for June 11, 2025, and later postponed to June 12, Cenat was set to host a Twitch livestream with Drake to announce the 20 winners. The stream was delayed again by a few days to allow more time to review the submissions, reflecting Cenat’s commitment to ensuring a fair process. He used Instagram Stories to keep fans updated, thanking participants for their creativity.
- Creative Input and Vision: Cenat’s role stems from his earlier critique of Drake’s “NOKIA” music video, which he called “not a banger” during an April 2025 livestream. He suggested a more colorful, fun approach instead of heavy symbolism, catching Drake’s attention. This led to his involvement in “Somebody Loves Me,” where he’s helping steer the project toward a vibrant, fan-driven aesthetic.
- Bridging Fans and Artists: As a streamer known for connecting with his audience, Cenat serves as a bridge between Drake and the fans. His down-to-earth style makes the challenge feel accessible, encouraging everyday creators to submit their ideas. He’s also navigating the spotlight, as the livestream’s timing during Kendrick Lamar’s Toronto show sparked speculation about its connection to the Drake-Kendrick feud, though Cenat stayed focused on the creative aspect.
Why Is This Challenge a Big Deal?
The “Somebody Loves Me” challenge stands out for several reasons. First, it democratizes music video production, giving unknowns a chance to work with global superstars like Drake and PARTYNEXTDOOR. The $15,000 prize isn’t just cash—it’s a career springboard, offering winners a credit on a high-profile project. Second, the challenge reflects a shift in how artists engage with fans, using platforms like Twitch and Instagram to crowdsource creativity. Finally, Kai Cenat’s involvement adds a layer of authenticity and excitement, as his genuine passion for the project resonates with his audience.
The postponement of the winner announcement livestream shows the team’s dedication to quality. Cenat noted they were “blown away” by the submissions, indicating a high volume of entries and the difficulty of choosing just 20. This delay, while disappointing for some, ensures the best ideas rise to the top.
How Does This Tie to the Drake-Kendrick Lamar Feud?
The timing of the livestream, originally set for June 12, 2025, during Kendrick Lamar and SZA’s Grand National Tour stop in Toronto, raised eyebrows. Some fans speculated it was a strategic move by Drake to overshadow his rival’s show, given their ongoing feud. Posts on X suggested the stream was a “distraction,” but there’s no concrete evidence Cenat or Drake intended this. Cenat’s focus remained on the challenge, and his recent interactions with Lamar and SZA at the BET Awards 2025 suggest he’s staying neutral.
What’s Next for the Challenge?
As of June 16, 2025, the livestream to announce the winners is still pending, with Cenat promising it will happen “in a few days.” Once the 20 winners are chosen, they’ll receive their $15,000 and begin producing their segments. The final music video, expected to be a vibrant collage of fan-created content, will showcase the power of collective creativity. Cenat’s role as a co-director and host ensures the project stays true to its fan-driven roots.
Final Thoughts
The “Somebody Loves Me” music video challenge is a game-changer for aspiring creatives, offering $15,000 to 20 winners to craft a piece of music history. Open to anyone with a bold idea and a knack for storytelling, it’s a rare chance to collaborate with Drake and PARTYNEXTDOOR. Kai Cenat’s role as a promoter, reviewer, and creative collaborator makes him the heart of this project, bringing his energy and fan connection to the table.
Whether you’re a budding director or just a fan of the song, this challenge is proof that big dreams can start with a simple idea—and a little help from stars like Cenat and Drake. Keep an eye on Cenat’s Twitch channel for the winner announcement, and get ready to see “Somebody Loves Me” come to life in a whole new way.
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